Cruiser

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

When blue skies and green grass are calling you to enjoy time outside, hop on Momentum's Park and get ready for big fun. Built around a lightweight aluminum frame with a relaxed riding position that lets you sit upright and easily get your feet on the ground, it boasts smooth-rolling 26-inch wheels that get up to speed with ease. There's also easy gearing for cruising up the hills and powerful brakes for the ride back down. Plus, you'll love the plush saddle, grippy pedals and easy on/off frame design. Other great features include a kickstand, chainguard, and even a built-in cup holder, so you can just hop on, start pedaling and smile.

Momentum's Street combines classic touches with a fun ride and nice functionality so you can explore your city in style. A lightweight aluminum frame and easy-rolling 700c aluminum wheels let you get up to speed quickly and carve the corners. The super-comfortable upright riding position provides an excellent view of the road ahead. You'll also love the easy gearing for cruising up the hills and the powerful brakes for speed control on the way down. Whether you're headed to work or to meet for tapas, the color-matched fenders and chainguard protect your clothes. Plus, you get a convenient U-lock carrier (lock sold separately), a built-in cup holder, bell, kickstand, and a rear rack.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

The Atlas is a workhorse made to withstand the demands of light industrial use or the joy of a day at the beach. This cruiser has the stamina for whatever your day can throw at it with its durable steel frame and sturdy 26-inch wheels with heavy-duty 12g stainless steel spokes. Its single-speed gearing and coaster brake make the Atlas incredibly easy to maintain. The steel chain guard and front and rear steel fenders keep your clothing clean, and the heavy-duty kickstand keeps the Atlas upright when you arrive at your destination. You'll find the Atlas outfitted with a mix of rugged components, an extra comfy saddle, and grips that won't disappoint.

Unstoppable style. One look at those super fat tires and you can’t help but smile. Roll down rough city streets, through the park, even on the beach, with the iRide Rocker. Do it all on this fun-loving fattie. Built around 26-inch wheels with massive 4-inch diameter tires—capable of running super low air pressure for a smooth ride and incredible traction—this go-anywhere fat bike is built for mobility and fun. It’s great for city cruising, hitting the boardwalk, even riding on the beach. With a rugged yet lightweight ALUXX aluminum frame, 7-speed drivetrain, and powerful disc brakes, it can handle the hills and is perfect for gravel or dirt paths in the park. Special features include a kickstand and built-in cup holder so your beverage travels with you.

One look at the iRide Rocker's super-fat tires and you can't help but smile! Roll down rough city streets, through the park, on the beach, or even out through the snow. This light aluminum frame is built around massive 4-inch wide tires for a fun, cushy ride. The wide-range 7-speed Shimano drivetrain lets you spin up hilly terrain, while the powerful mechanical disc brakes give you excellent stopping power in all conditions. The comfortable saddle and handlebars put you in a heads-up, ride-for-hours position, while a built-in cup holder sets the laid-back tone for your ride.

Across campus, around town and wherever you choose to go, Sun's Cruz 7 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor, while the steel fork smooths out the ride. And with seven speeds at your disposal, you'll always have the perfect gear for easy climbing and descending. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position and outstanding comfort. What's more, the Cruz comes with fenders to keep you clean and dry even when road conditions are less than ideal.

With Sun's Brickell 7 retro-style tandem, you and a partner can cruise the town effortlessly in style. Thanks to super-soft cruiser saddles, heaps of room for both riders, sloped top tubes for quick, safe dismounts and an upright riding position, this aluminum tandem boasts comfort and convenience. Plus, the 7-speed internal hub makes cruising over hills less daunting. What's more, handy features such as full fenders keep you both dry, linear-pull brakes deliver sure stops and extra-wide 26-inch balloon tires roll easily over bumpy paths and roads.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. The Original 7D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders

Sun's Women's Atlas is ready to withstand the daily rigors of riding and look cool doing it. Built with an extra-tough steel frame and fenders, as well as a classic upright riding position, this bike can take whatever you dish out! Add a double coil-spring saddle and swept-back cruiser bars for extra comfort, wide tires for smooth rolling and a rust-resistant chain, and you've got a classic cruiser ready for any and every adventure.

Go! to work. Go! to the gym. Go! the long way home. Townie Commute Go! is a battery-powered, pedal-assist bike that lets you ride like the wind without breaking a sweat. The comfort and control of Townie’s Flat Foot Technology combined with the Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to tackle your commute with ease. Simple to use and fun to ride, the Townie Commute Go! comes standard with all the upgrades needed for a long, sweat-free ride to work. Color-matched fenders ensure a clean ride in all conditions, heavy-duty front and rear racks let you carry everything you need for the trip, and front and rear lighting show you the way home safely. It’s all supported by 700c Schwalbe Fat Frank puncture-resistant tires and hydraulic disc brakes that can handle whatever you throw at them. You’ve got places to Go! This is just the bike to get you there. - Bosch Performance System with 250W mid-frame motor - Bosch PowerPack 400 includes 2 AMP charger - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Fully charges in 3.5 hours - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year Bosch warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Tektro Hydraulic Disc Brakes - 700c Schwalbe Fat Frank Balloon Tires

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Across campus or around town, Sun's Cruz 3 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor. And, the 3-speed rear hub lets you pick the perfect gear, whether you're racing to get to class or work, or just climbing the hill back home. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position, while the fenders keep you clean and dry even when road conditions are less than ideal.

Remember when your biggest worry was getting home before the streetlights came on? The Super Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight on Schwalbe Super Moto X tires. Go ahead and lay down a little rubber if you want to. Available in a new 8-speed internal gear option.

Cantina, the ultimate in simplicity and style. Redesigned SuperCruise frame available in five fresh flavors, and outfitted with a super comfy oversized Del Sol cruiser springer saddle and custom Del Sol cruiser bars that are always within reach. Alloy rims and stainless steel spokes are lightweight and rust free. Cantina is your "all-coasts" (and all points in-between) solution for the slow lane. - Hi-ten steel SuperCruise frame featuring longer, more laid-back geometry for the perfect cruise - Simple one-speed, coaster brake drivetrain for ease of use - Custom Del Sol Cruiser bars for the most comfortable hand position - New Del Sol elastomer-sprung cruiser saddle - Lightweight & rust-free alloy rims - Smooth riding 26" x 2.125" cruiser tires

"Seren" comes from the word serendipity which in short means the act of finding something valuable or delightful when you are not looking for it-that sounds a lot like love to us. Seren 3 is simple, elegant, and beautiful. She's lightweight thanks to her aluminum construction and equipped with a 3-speed hub and twist shifter provides you with a low, medium, and high gearing, which is just what you need to get around town and nothing you don't. 700c tires and rims, 14g rust-free stainless steel spokes, and full coverage fenders, chain guard, and a color matched rear carrier standard.

Every ride becomes a vacation when comfort combines with the classic style of Simple W to bring the mellow vibes of the simple life. Simple W brings the simple fun of riding bikes, combining a classic look, comfortable ride and offering functionality. The stable frame and step-through design make it a confident choice for riders of all abilities. Made with lightweight ALUXX aluminum, it is ideal for quick trips around town and bike path adventures. Simple W is offered in a number of playful and unique graphics patterns. All models come with a chainguard and kickstand while certain models come equipped with a front basket and front and fear fenders. WHY WE LOVE IT Enjoy the freedom of the roads with the wind in your face on this iconic beach cruiser. This bike offers a comfortable and smooth ride with balloon tires, a plush saddle, and swept-back handlebars. It shows classic looks with modern technology including a lightweight aluminum frame with a chainguard, multiple gear options.

Slow down, look around, take it all in. A ride on this classic cruiser is both relaxing and invigorating, all at the same time. It’s laid back, smooth and always in style. With its beach cruiser DNA and its city bike comfort, Simple Three is at home on any road or path. Behind the laid-back looks is a smart design with modern features including a lightweight aluminum frame, easy gearing options, fenders and a rear rack. And the comfy balloon tires, plush saddle, and stable upright rider positioning help give Simple its casual, worry-free ride quality. KEY PERFORMANCE FACTORS Light and durable - ALUXX aluminum frames makes it easier to ride hills, and rustproof chain provides long-lasting performance in all types of weather. Comfort - Cushioned saddle and large-volume balloon tires soak up bumps and road vibrations. Smart accessories - Built-in kickstand, fenders and rear rack makes it easy to ride in street clothes and carry your essentials.

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Painted wood front & rear rack

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

It's a warm mid-summer evening and you have nothing planned—what to do? Take a cruise down main street with your Low Roller, that's what. With its hand-polished alloy frame, Serape-inspired saddle, and all of the polished chrome bits you'd ever want, the Low Roller brings pedal-powered low rider style to your garage. And with its lightweight alloy frame and fork, nine speeds of "go fast" gearing, stable and wide 650B tires, and powerful hydraulic disc brakes, this Roll has everything you need to make tossing that rusty ol' beach cruiser in the trash an easy decision. Do your ride a favor and Roll your own. - The Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650B x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions. - Equipped with a Body Geometry "The Cup" saddle, with a special Serape theme that's exclusive to the Low Roller, you can expect a supreme level of comfort anywhere you ride. It delivers on these expectations by "cupping" your sit bones, which reduces pressure without feeling obtrusive or constraining.

The ideal choice for casual rides around the neighborhood, bike path, or wherever your adventure awaits. Our unique Foot Forward pedal placement and easy upright riding position ensure total comfort and stability while on the bike. The Foot Forward position allows you to maintain proper saddle height while still having the ability to place your feet on the ground when seated. The Drifter 7 offers a straightforward 1 x 7 drivetrain that is durable and provides a wide enough gearing for most terrain. - Lightweight 6061 alloy frame with foot-forward riding position - Alloy crankset with sealed cartridge bottom bracket - Alloy rims with stainless steel spokes - 26 x 2.25-inch multi-condition tires - Alloy upright city handlebar and stem - Sun custom cruiser saddle and ergo grips - Steel chain guard - Alloy kickstand

The Sun Revolutions mixes a modern spin with a classic design. Its extra-long wheel base, upright riding position, and super-wide tires all come together to make for an effortless ride. This 7-speed version provides plenty of hill-climbing gear options and linear-pull brakes deliver reliable speed control on the way down. Stability at slow speeds and easy handling make this the obvious choice for a day at the beach or a cruise around the neighborhood.

The Sun Revolutions mixes a modern spin with a classic design. Its extra-long wheel base, upright riding position, and super-wide tires all come together to deliver an effortless ride. Its durable high-tensile steel frame, single-speed, and coaster brake make this cruiser simple to maintain. A coil-sprung saddle and wrap-around handlebars will keep your comfort level sky-high. Stability at slow speeds and easy handling make this the obvious choice for a day at the beach or a cruise around the neighborhood.

The Revolutions AL is the ideal choice for a day at the beach or just cruising around town. The aluminum frame weighs less than its steel counterpart and provides superior corrosion resistance. Single-speed gearing and a coaster brake make this bike fun to ride and a breeze to maintain. Contact points are covered in comfort from top to bottom with a high-rise cruiser handlebar, super-soft foam grips, a wide cruiser saddle. Ultra-plush 2.50" wide tires provide stability as well as soaking up the bumps.