Cruiser

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

Momentum's Street combines classic touches with a fun ride and nice functionality so you can explore your city in style. A lightweight aluminum frame and easy-rolling 700c aluminum wheels let you get up to speed quickly and carve the corners. The super-comfortable upright riding position provides an excellent view of the road ahead. You'll also love the easy gearing for cruising up the hills and the powerful brakes for speed control on the way down. Whether you're headed to work or to meet for tapas, the color-matched fenders and chainguard protect your clothes. Plus, you get a convenient U-lock carrier (lock sold separately), a built-in cup holder, bell, kickstand, and a rear rack.

The Atlas is a workhorse made to withstand the demands of light industrial use or the joy of a day at the beach. This cruiser has the stamina for whatever your day can throw at it with its durable steel frame and sturdy 26-inch wheels with heavy-duty 12g stainless steel spokes. Its single-speed gearing and coaster brake make the Atlas incredibly easy to maintain. The steel chain guard and front and rear steel fenders keep your clothing clean, and the heavy-duty kickstand keeps the Atlas upright when you arrive at your destination. You'll find the Atlas outfitted with a mix of rugged components, an extra comfy saddle, and grips that won't disappoint.

One look at the iRide Rocker's super-fat tires and you can't help but smile! Roll down rough city streets, through the park, on the beach, or even out through the snow. This light aluminum frame is built around massive 4-inch wide tires for a fun, cushy ride. The wide-range 7-speed Shimano drivetrain lets you spin up hilly terrain, while the powerful mechanical disc brakes give you excellent stopping power in all conditions. The comfortable saddle and handlebars put you in a heads-up, ride-for-hours position, while a built-in cup holder sets the laid-back tone for your ride.

Unstoppable style. One look at those super fat tires and you can’t help but smile. Roll down rough city streets, through the park, even on the beach, with the iRide Rocker. Do it all on this fun-loving fattie. Built around 26-inch wheels with massive 4-inch diameter tires—capable of running super low air pressure for a smooth ride and incredible traction—this go-anywhere fat bike is built for mobility and fun. It’s great for city cruising, hitting the boardwalk, even riding on the beach. With a rugged yet lightweight ALUXX aluminum frame, 7-speed drivetrain, and powerful disc brakes, it can handle the hills and is perfect for gravel or dirt paths in the park. Special features include a kickstand and built-in cup holder so your beverage travels with you.

Across campus, around town and wherever you choose to go, Sun's Cruz 7 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor, while the steel fork smooths out the ride. And with seven speeds at your disposal, you'll always have the perfect gear for easy climbing and descending. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position and outstanding comfort. What's more, the Cruz comes with fenders to keep you clean and dry even when road conditions are less than ideal.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. The Original 7D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders

Slow down, look around, take it all in. A ride on this classic cruiser is both relaxing and invigorating, all at the same time. It’s laid back, smooth and always in style. With its beach cruiser DNA and its city bike comforts, Simple Three is at home on any road or path. Beneath the laid-back looks is a smart design with modern features including a lightweight aluminum frame, easy gearing options, fenders and a rear rack. And the comfy balloon tires, plush saddle, and stable upright rider positioning help give Simple its casual, worry-free ride quality.

Sun's Women's Atlas is ready to withstand the daily rigors of riding and look cool doing it. Built with an extra-tough steel frame and fenders, as well as a classic upright riding position, this bike can take whatever you dish out! Add a double coil-spring saddle and swept-back cruiser bars for extra comfort, wide tires for smooth rolling and a rust-resistant chain, and you've got a classic cruiser ready for any and every adventure.

Go! to work. Go! to the gym. Go! the long way home. Townie Commute Go! is a battery-powered, pedal-assist bike that lets you ride like the wind without breaking a sweat. The comfort and control of Townie’s Flat Foot Technology combined with the Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to tackle your commute with ease. Simple to use and fun to ride, the Townie Commute Go! comes standard with all the upgrades needed for a long, sweat-free ride to work. Color-matched fenders ensure a clean ride in all conditions, heavy-duty front and rear racks let you carry everything you need for the trip, and front and rear lighting show you the way home safely. It’s all supported by 700c Schwalbe Fat Frank puncture-resistant tires and hydraulic disc brakes that can handle whatever you throw at them. You’ve got places to Go! This is just the bike to get you there. - Bosch Performance System with 250W mid-frame motor - Bosch PowerPack 400 includes 2 AMP charger - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Fully charges in 3.5 hours - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year Bosch warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Tektro Hydraulic Disc Brakes - 700c Schwalbe Fat Frank Balloon Tires

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Across campus or around town, Sun's Cruz 3 will get you there in style. The agile aluminum frame boasts classic lines for a cool, old-school flavor. And, the 3-speed rear hub lets you pick the perfect gear, whether you're racing to get to class or work, or just climbing the hill back home. Plus, the springer saddle and wide, swept-back bars deliver an awesome upright position, while the fenders keep you clean and dry even when road conditions are less than ideal.

Go! to work. Go! to the gym. Go! the long way home. Townie Commute Go! is a battery-powered, pedal-assist bike that lets you ride like the wind without breaking a sweat. The comfort and control of Townie’s Flat Foot Technology combined with the Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to tackle your commute with ease. Simple to use and fun to ride, the Townie Commute Go! comes standard with all the upgrades needed for a long, sweat-free ride to work. Color-matched fenders ensure a clean ride in all conditions, a heavy-duty rear rack lets you carry everything you need for the trip, and front and rear lighting show you the way home safely. It’s all supported by 700c Schwalbe Fat Frank puncture-resistant tires and hydraulic disc brakes that can handle whatever you throw at them. You’ve got places to Go! This is just the bike to get you there. - Bosch Performance System with 250W mid-frame motor - Bosch PowerPack 400 includes 2 AMP charger - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Fully charges in 3.5 hours - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year Bosch warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Tektro Hydraulic Disc Brakes - 700c Schwalbe Fat Frank Balloon Tires

The Seren 7 adds some additional versatility and affordability by way of its Shimano 7 speed drivetrain paired with a convenient Shimano twist shifter aboard its slight rise bar. Like her sister, Seren 7 is designed with the modern-day advantage of 6000 series rust and worry-free aluminum. Rolling along on 700c tires and rims built with 14g stainless steel spokes, the Ora 7 is finished with full coverage fenders, chain guard, and a color matched rear carrier-all standard. "Seren" comes from the word serendipity which in short means the act of finding something valuable or delightful when you are not looking for it—sound familiar? - Lightweight D-Street 6061 aluminum frame with classic comfort geometry - Sturdy rigid hi-ten comfort fork - Shimano Tourney 7 speed drivetrain with Revo twist shifter - Alloy stem and lightweight comfortable handlebars - Custom D Street Comfort Retro saddle with matching grips - Lightweight 32-hole alloy wheelset with double wall rims - Custom D Street full-coverage fenders, chain guard and color-matched rack

Slow down, look around, take it all in. A ride on this classic cruiser is both relaxing and invigorating, all at the same time. It’s laid back, smooth and always in style. With its beach cruiser DNA and its city bike comfort, Simple Three is at home on any road or path. Behind the laid-back looks is a smart design with modern features including a lightweight aluminum frame, easy gearing options, fenders and a rear rack. And the comfy balloon tires, plush saddle, and stable upright rider positioning help give Simple its casual, worry-free ride quality. KEY PERFORMANCE FACTORS Light and durable - ALUXX aluminum frames makes it easier to ride hills, and rustproof chain provides long-lasting performance in all types of weather. Comfort - Cushioned saddle and large-volume balloon tires soak up bumps and road vibrations. Smart accessories - Built-in kickstand, fenders and rear rack makes it easy to ride in street clothes and carry your essentials.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-t6 aluminum frame - Single-speed w/coaster brake - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.125” Retrorunner tires - Painted fenders - Custom saddle and grips

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Painted wood front & rear rack

The Sun Revolutions mixes a modern spin with a classic design. Its extra-long wheel base, upright riding position, and super-wide tires all come together to make for an effortless ride. This 7-speed version provides plenty of hill-climbing gear options and linear-pull brakes deliver reliable speed control on the way down. Stability at slow speeds and easy handling make this the obvious choice for a day at the beach or a cruise around the neighborhood.

The Townie Commute 8D is a stylish commuter bike that is built to handle the rigors of the road. It offers eight speeds to choose with a Shimano Rapid Fire Plus shifter and front and rear linear-pull brakes. Large 700c, puncture-resistant Schwalbe balloon tires roll fast and smooth, decreasing vibration on uneven roads. Swept back handlebars provide a comfy, upright position with a wide view of the road so you can spot potential hazards, opportunities and detours. And by detours we mean happy hours.

The Townie Commute 27D is the perfect balance of form and function. With 27 speeds to choose from, you have a huge range of options at your disposal for any type of commute. Outfitted with an easy-to-use Shimano Rapid Fire Plus shifter and hydraulic disc brakes, the 27D can handle anything you throw at it. Electra's added color-matched fenders, front and rear heavy-duty racks, LED lights and easy-rolling large 700c, puncture-resistant Schwalbe balloon tires.

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Custom designed studded saddle and grips - Genuine leather streamers

The Revolutions AL is the ideal choice for a day at the beach or just cruising around town. The aluminum frame weighs less than its steel counterpart and provides superior corrosion resistance. Single-speed gearing and a coaster brake make this bike fun to ride and a breeze to maintain. Contact points are covered in comfort from top to bottom with a high-rise cruiser handlebar, super-soft foam grips, a wide cruiser saddle. Ultra-plush 2.50" wide tires provide stability as well as soaking up the bumps.

"Seren" comes from the word serendipity which in short means the act of finding something valuable or delightful when you are not looking for it-that sounds a lot like love to us. Seren 3 is simple, elegant, and beautiful. She's lightweight thanks to her aluminum construction and equipped with a 3-speed hub and twist shifter provides you with a low, medium, and high gearing, which is just what you need to get around town and nothing you don't. 700c tires and rims, 14g rust-free stainless steel spokes, and full coverage fenders, chain guard, and a color matched rear carrier standard.